Factors Influencing Consumer Buying behavior Towards Smart Phones (With Special Reference to Coimbatore City)

Abstract

Modern communication is now impossible without mobile phones. The world's fastest expanding market for mobile devices is now India, where the mobile market has experienced a paradigm shift. Due to their versatility, smart phones are becoming more and more popular among users. This study's goal is to investigate the factors that affect consumer purchasing decisions for mobile phones. 638 mobile phone users from the Indian state of Haryana participated in the poll. It would generate about 3 million direct jobs and 2 million indirect jobs throughout this time. Discovering consumer attitudes that have a big impact on the business is the study's main objective. Buyers are preoccupied while making a Smartphone purchase. 125 people in total use smart phones. The samples were obtained by a straightforward random sampling process. The data were evaluated and interpreted using percentage analysis and correlation analysis. The majority of college students aged 21 to 23 who participated in this survey had a PG degree, a monthly family income of Rs. 15 000 to 25 000, had used a smart phone for one to two years, and used it every day for two to four hours.